USFSB’s Direct Marketing and Advertising Media Program provide access to the nations leading media resources for marketing, advertising and lead generation.

As small business owners and operators you are keenly aware that the acquisition and retention of customers is essential to your business growth. The United States Federation of Small Businesses is pleased to offer a full suite of direct marketing resources that enable you to market, sell and succeed at a level that used to be attainable only by much larger competitors of yours.

This program offers affordable and highly targeted direct marketing strategies that will help you find customers that will buy and keep buying your products and services.

Direct marketing and direct response advertising has consistently proven to deliver an excellent return on investment (ROI) and customers that are acquired through targeted media channels have greater lifetime value (LTV) than those acquired through non-targeted channels.

The direct marketing and advertising media services that we now offer include:

End to End Postal Marketing and Email Marketing Services

• List recommendations and market sector performance evaluations.
• Email campaign development execution and management including list selection, campaign blasting, response tracking and forwarding.
• Insert Media Brokerage and Management
• Full mail house and letter shop services
• Direct mail creative design and copy writing
• Specialization in small campaigns

Online Media Services

• Online production of qualified leads and sales channels
• Search markets
• Affiliate marketing
• Online media buying and planning

Magazine Space Advertising

• Leading small business titles including:
  • Business 2.0
  • Business Week SmallBiz
  • Entrepreneur
  • Exchange
  • FSB Fortune Small Business
  • Inc
  • Leader
  • Small Business Success
  • Winning Bids
  • Any other title of your choosing

All of these media resources are available at special USFSB Member rates that could not be obtained elsewhere and all of these services will be custom tailored to your company’s unique needs through the development and execution of a customized media plan.

Our team of media specialists has more than twenty years experience in planning and executing many of the nations most successful media management programs. These professional media planners will design and implement your targeted direct marketing campaign at no cost to you other than the actual media costs.

Make 2008 the year that your business reaches the next level. The United States Federation of Small Businesses will help you reach that level!